Guido Garotti online portfolio

Vision

WHAT FASCINATES ME ABOUT DESIGN
IS THE VERY SAME MATTER THAT FASCINATES ME ABOUT LIFE.
PEOPLE’S DIVERSITY,
SOCIAL DYNAMICS,
SPIRITUAL TENDENCIES,
MYTHOLOGY,
AFFECTION,
PURSUIT OF HAPPINESS,
JUST TO MENTION A FEW.
WHAT’S AN OBJECT IN ITSELF?
WHAT IS IT WITHOUT THE OUTSTANDING AMOUNT OF
INTRICATE, ENCHANTING AND IDIOSYNCRATIC NARRATIVE
THAT THE HUMAN MIND DEVELOPS ON IT?
HOW FASCINATING IS THE DELICATE PARTNERSHIP BETWEEN
OUR REFLECTIVE MIND AND OUR INSTINCTIVE DRIVES?
LET’S PLAY WITH IT!
LET’S EMPHASIZE INTUITION, SENSATION AND OUR INNERMOST TENDENCIES TOWARDS
ANIMISM AND ANTHROPOMORPHISM!
DOES IT SOUND QUIRKY?
YES, IT IS QUIRKY!
AT LEAST AS MUCH AS TO ACKNOWLEDGE THAT THE PRINCIPLES OF DESIGNING PLEASURABLE
AND MEANINGFUL RELATIONSHIPS BETWEEN USERS AND OBJECTS ARE THE VERY SAME ONES
THAT SUPPORT PLEASURABLE RELATIONSHIPS BETWEEN INDIVIDUALS.
WE SUFFER FROM THE MARKET-ORIENTED CATEGORIZATION
WITH WHICH WE CLASSIFY DESIGN DISCIPLINES.
IT FEELS LIKE WHAT WE MAKE ARE JUST OBJECTS!
DESIGN, THROUGH OBJECTS, IS ABOUT MAKING HUMANS FEEL AT HOME ON EARTH,
STIMULATING INDIVIDUALS’ AFFECTIVE LIFE, SOCIAL INTERACTION, DIVERSITY,
HOLDING HANDS WITH THE SUPERNATURAL SCHEME AND RHYTHM OF MOTHER NATURE.
MY COMMITMENT TO DESIGN IS
AS ENTHUSIASTIC AND OVERWHELMING
AS MY COMMITMENT TO LIFE.